The Saga of Sophia Amoruso: From Serial Entrepreneur to Guide for Business Owners

Case Code: LDEN187
Case Length: 12 Pages
Period: 2006-2022
Pub Date: 2022
Teaching Note: Available

Price: Rs.400
Organization : Business Class
Industry :Education
Countries : India
Themes: Entrepreneurship, Branding Strategy, Business Failure,Business Level,Strategies

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In 2022, it was revealed that US-based serial entrepreneur Sophia Amoruso (Amoruso) had 100,000 Twitter followers who avidly followed her for the business advice she posted for women entrepreneurs and would-be entrepreneurs. In addition, the business training course that she offered called Business Class was stated to be so popular that one had to join a waitlist to get in..

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